In today’s digital environment where convenience reigns supreme and instant gratification is the expectation, companies are incorporating whatever tools they can find to capture and convert leads quickly. One of those tools that has gained trendiness on just about every website and landing page is the Click to Call option. But is it really useful or just another passing fad that does not add much value?
Let’s explore the advantages of Click to Call, and find out if this is a feature you want to add to your business tool set.
What is a Click to Call Feature?
A Click to Call Feature allows users to communicate with you via phone call, directly from your website, app, or digital advertisement by only clicking a button. It removes the requirement for your customer to type a number out – especially helpful on a mobile device where convenience and speed are high priorities. Let’s check out some benefits of Click to Call.
Benefits of Click to Call
1. Convenience for Customers
Customers prefer anything that offers them convenience. With Click to Call, they don’t have to search for your number or switch apps and write anything down. Just one click hands off their future business plans to you. This seamless experience often leads to pleased customers and better engagement.
2. Increased Conversion Rates
For businesses, speed is of the essence. Click to Call allows for real-time conversations at the exact moment a customer is interested. This can greatly reduce drop offs and enhance your opportunity for converting website visitors to paying customers.
3. Improved Trust and Credibility
When customers see a Click to Call button they feel like they have an option; it adds a human touch to a digital presence and instills trust. Customers are more likely to engage with a real person when they know they can immediately speak with someone.
4. Mobile Optimization
Click to Call is an obvious choice when you consider that just over half of website traffic comes from mobile. Mobile users do not see the value of switching apps or copy and pasting phone numbers. They want to tap and talk!
5. Easy Integration & Tracking
Most Click to Call applications, seamlessly integrate with CRM systems and call tracking applications. Companies can get pertinent insights from calls like call duration, time of call, and agent performance. This helps to optimize future campaigns and enhance your sales funnel.
Is this Just a Gimmick?
While it may seem like a small function, a Click to Call can deliver tremendous value when used strategically. The most important component is placement (homepages, product pages, landing pages), along with training your sales team to converse with callers and a clearly defined process for handling all the calls. When you do this, Click to Call is much more than a gimmick.
But, if your team is not able to respond promptly or service hours are unclear, Click to Call could frustrate users instead of helping them. Like anything, Click to Call is only as good as the user experience you develop.
The Bottom Line
Click to Call is not a gimmick. Click to Call is an intelligent, consumer-driven method to engage with customers, and its value is proven. From providing customers a better user experience to improving conversions, Click to Call is a great feature that should be a staple of your online presence.
If your ultimate goal is to allow your customers to seamlessly interact with your business, it is time to give your customers a button they actually want to click on.
