How to Submit a Press Release to Engadget (Pitch Email Template)

If you’re trying to “publish a press release on Engadget,” here’s the key thing to know: Engadget is an editorial newsroom, not a self-serve press release publishing site. You don’t upload a release and instantly appear on the website. Instead, you send a news tip / pitch (with your press release as supporting material) and the editorial team decides whether to cover it.

Engadget’s own FAQ explains how to reach them: email tips@engadget.com, and if you want to reach a specific editor you can use the format first name dot last name at engadget dot com.

This guide shows you how to submit professionally—and improve the chance your story gets attention.

Where to submit to Engadget

1) Main submission email (tips / pitches / releases)

tips@engadget.com

2) Reaching a specific editor (when appropriate)

Engadget notes you can try emailing an editor directly using:

firstname.lastname@engadget.com

Tip: Use this only when you’re confident you’re contacting the right editor for your topic (phones, audio, gaming, AI, etc.). Otherwise stick to the tips inbox.

Step 1: Check if your story fits Engadget

Engadget generally responds best to consumer tech stories with clear user impact, such as:

Major device launches (phones, laptops, wearables, TVs)
Big software/platform updates that affect people
Audio/gaming product launches with meaningful differentiation
Security/privacy incidents with credible evidence
EVs and mobility tech with strong consumer relevance

Not great fits:

Generic corporate announcements
Small feature updates with no real audience impact
Pure marketing claims without proof

Step 2: Pitch a story, not a brochure

Your goal is to make the editor’s decision easy in 10–15 seconds.

Your email must answer:

What happened?
Why does it matter to Engadget readers?
What’s new or different?
What proof/assets can you provide today?

Engadget’s FAQ also sets expectations: they read every email, but due to volume they may not respond.

Step 3: Use a newsroom-friendly subject line

Bad: “Exciting announcement”
Good (specific + factual):

Launch: [Product] brings [new capability] to [audience] — pricing + availability
Update: [Platform] changes [policy/feature] affecting [users]
Exclusive/Embargo: [Company] announces [news] at [time/date]

Step 4: Engadget pitch email template (copy/paste)

To: tips@engadget.com

Subject: Launch: [Product] does [what’s new] for [who] — price + ship date

Hello Engadget team,

One-line news summary:
Today, [Company/Product] announced [what happened], which matters because [impact on consumers/users].

Key details (4–6 bullets):

What’s new: [1–2 differentiators vs. alternatives]
Who it’s for: [target users]
Price: [MSRP / tiers]
Availability: [date + regions]
Proof: [benchmarks, demo access, product images, release notes]
Context: [why now / trend / problem it solves]

Assets:

Press release (link or lightweight PDF)
Press kit (logo, images, spec sheet)
Review units / interview availability (if applicable)

Best regards,
[Name] – [Role]
[Company]
[Email] | [Phone] | [Website]

Step 5: Provide a press kit that removes friction

Editors move faster when everything is ready to publish. Include:

Company boilerplate (50–80 words)
Product fact sheet (specs + key claims)
High-res images (product + lifestyle)
Logo pack (PNG + SVG)
Pricing, availability, and regions
Short FAQ: “What changed?” “Who is it for?” “Why is it different?”

Step 6: Attachments vs. links (best practice)

Prefer a short email + links (press kit folder, release page, product page).
If you attach anything, keep it small (PDF only, avoid heavy ZIPs in first email).
Put your most important info in plain text so it’s readable instantly.

How to Submit a Press Release (or News Tip) to Engadget