If you’ve ever spotted your favorite rapper or athlete in a bold, dark hoodie emblazoned with “It’s A Secret”, chances are it’s Trapstar UK. Worn by stars like Rihanna, Drake, A$AP Rocky, Central Cee, and Stormzy, the brand has become synonymous with celebrity-endorsed streetwear. But why exactly is Trapstar so irresistible to the world’s biggest names?
Let’s break down the reasons behind the Trapstar celebrity craze — and why it goes beyond just fashion.
🔥 1. Authentic London Streetwear Origins
Trapstar wasn’t born in a high-end studio or boardroom — it was built on the streets of West London. Founded in the early 2000s by Mike, Lee, and Will, the brand was driven by underground hustle, word-of-mouth exclusivity, and DIY grind.
Celebrities are drawn to Trapstar because it represents real culture, not just runway trends. It’s gritty, raw, and homegrown, which resonates with artists from similar humble beginnings.
👟 2. Association with Music and Hip-Hop Culture
Trapstar has deep roots in grime, UK rap, and hip-hop. Before mainstream fame, the brand had close ties with local musicians and artists. As the UK scene exploded globally, so did the Trapstar aesthetic.
Big names like:
- Stormzy rocked Trapstar on stage and in music videos
- Drake co-signed the brand during his UK tours
- Rihanna wore custom Trapstar jackets as early as 2013
For many celebrities, wearing Trapstar is not just fashion — it’s a nod to the music scene that shaped them.
🎯 3. Trapstar’s “It’s A Secret” Branding Strategy
One of the most iconic elements of Trapstar’s appeal is its mysterious branding. The slogan “It’s A Secret” hints at exclusivity and elite access — something celebrities naturally gravitate toward.
Trapstar doesn’t flood the market. Many drops are:
- Limited edition
- Online exclusives
- Sold out in minutes
This sense of scarcity and mystery boosts the brand’s desirability among high-profile figures who want to stand out.
🛡️ 4. Collaborations With Major Labels and Artists
Celebrities love wearing brands that collaborate within the culture. Trapstar has worked with:
- Roc Nation (Jay-Z’s label)
- PUMA on exclusive collabs
- Black Lives Matter UK, blending fashion with activism
These partnerships amplify Trapstar’s street credibility and make it a go-to label for influential names who value authenticity and innovation.
📸 5. It Looks Good — Period.
Let’s face it — Trapstar looks fire. The clean graphics, military influences, puffer jackets, and tactical aesthetics stand out on red carpets, Instagram feeds, or the streets of London and LA.
Most Trapstar fits are:
- Oversized but structured
- Monochrome or bold-color focused
- Street-meets-luxury hybrid
This makes Trapstar pieces photogenic, memorable, and perfect for celebrities who need to make a statement every time they step out.
🌍 6. Global Reach, Local Respect
Trapstar might be a London brand, but it’s respected worldwide. Celebrities from the US, Europe, and even Asia now wear it — showing its broad cultural impact.
Yet, despite global fame, Trapstar still retains its local edge, often shouting out London boroughs and urban culture. That balance of global luxury and hometown loyalty is rare — and celebrities love it.
🛒 Where to Buy Celebrity-Worn Trapstar Clothing
Looking to get the same look as your favorite stars?
Shop official collections and limited drops at:
Avoid resellers or fake products — always buy directly to ensure authentic Trapstar gear.
